Panera | Preservatives with a purpose
Shorty Award Nomination

Preservatives can be used to do a lot of good, just not in your food.

To communicate this we created an ongoing community program and online series that showcased the value of removing preservatives from food and using them for something better.

This is the story of Johnston City, IL who lost their 4th of July fireworks due to the recession. We decided to bring back the event that brought neighbouring towns together using the preservative Sodium Benzoate.

  • For Panera | Preservatives with a purpose

1.4 million users engaged with the Facebook Live video in the first 9 hours.

Twitter Content teasing the 4th of July event had engagement rates significantly over our benchmarks reaching 2.05%.