Panera | The land of 100% Clean
FWA & AWWWARDS SOTD
In 2016 Panera became 100% Clean, which means they removed all artificial ingredients from their food.
To communicate what Clean means to the public we created the ‘Land of Clean.’ A game which we released through their loyalty program of 20M followers.
Average time on site was 5.5 minutes.
- For Panera | The land of 100% Clean