Panera | The land of 100% Clean
FWA & AWWWARDS SOTD

In 2016 Panera became 100% Clean, which means they removed all artificial ingredients from their food.

To communicate what Clean means to the public we created the ‘Land of Clean.’ A game which we released through their loyalty program of 20M followers.

Average time on site was 5.5 minutes.

  • For Panera | The land of 100% Clean