Panera | Preservatives with a purpose

Preservatives can be used to do a lot of good, just not in your food.

To communicate this we created an ongoing community program and online series that showcased the value of removing preservatives from food and using them for something better.

In this initiative we took the preservatives BHT, TBHQ and BHA and used them to rebuild a ‘Girls and Boys Club’ in California.

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