V Energy Drink | Remote control monster truck
Effie Gold

V is an energy drink that outsells Coca Cola in Australasia.

At the time V’s largest competitor was Red Bull, and their promotional vehicle was a mini. We decided that a 500ml can deserves something bigger for it’s vehicle. Something like a monster truck.

We created an urban myth around the fact that the truck was remote controlled. Leading fans to believe anyone who found it could drive it. We released this viral video to promote it and followed up with ‘sightings’ of the remote control monster truck for the entire summer of the drinks release.

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