Prius c | ‘Game the game of life.’
Forbes ‘Fastest selling car in the US' (2012)
Webby Awards, FWA SOTD

The Prius c has the technology, size and environmental credentials to assist entrepreneurial millennial’s with the everyday challenge of being connected on the go.

It’s the perfect tool to help this audience ‘Game the game of Life.’

To launch the car we partnered with Hasbro’s ‘Game of Life’ and created a satirical campaign based on the needs of ‘Millennials.’

  • For Prius c | Game the game of life

prius c | Game of Life | Case Study

prius c | TV 30"

prius c | TV 30"

prius c | Game of Life | Print

prius c | Game of Life | Print

prius c | Game of Life | Print