Rodney Council | ‘Drunk driving will haunt you.’
Cannes Lion Silver

Speeding around schools was an issue in the Rodney district. To get people to think twice about this, we created a campaign that placed the public in the perspective of someone who had already had an accident and was haunted by the outcome. A child’s death.

We created life size cutouts of a little girl and for two weeks she haunted the roadsides in suburban areas, playgrounds, parks, shopping centres and schools. In week three we revealed the line, ‘The kids you kill never leave you.’ The image of the girl got people talking, and the road toll in the area decreased for the first time in 10 years.

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Haunting Girl | Stunt