V Isokinetic | A first in sports drinks deserves a first in sport.

V created the first drink that combined the attributes of a sports drink and an energy drink. To promote it, we decided that a unique sports drink, needs a unique sport to promote it. So we created one.

Pomparkour. Parkour with ladders. Free running on an urban landscape that uses specially designed ladders allowing you to jump further and climb the faces of buildings.

We created everything. The history of the sport, the tools and moves to perform it and we made three athletes the founders of it. What followed was a national curiosity that led to TV interviews, conversation in the press and online. And sales that stole a 9.7% market share from Powerade (NZ’s most popular sports drink.)

  • For V Isokinetic | A first in sport

Campaign Overview & 60 TV

V Isokinetic | Outdoor

V Isokinetic | Outdoor